New Work News about current projects
Spotted: First ROHO Bag at Target
On 02, Aug 2010 | No Comments | In New Work, Product Design | By Lorraine
One of the first products I worked on last December has finally hit the shelves at Target stores nationwide. It’s always great to see your concepts finally be produced, but it’s even More exciting when it’s your first! I still remember the thrill of opening the box of my first printed piece for a client, and the smell of freshly printed paper that came with it. So you can imagine how excited I was last week to walk through my local Target store and see the above on a shelf!
The lunch cooler went through several rounds of revisions, which I may or may not be able to post…but in the meantime, watch for the finished piece at an endcap near you!
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WHOA! That’s cool! I’m going to see if I can find one and buy it. What is the story behind the characters/design on the black part? Have you found them online anywhere?
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The design on the flap is a companion to this bottle that was already existing in the ROHO line. I’m thinking about writing a post on the design process, but am trying to figure out a way I show it…
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