The first week of July marked the beginning of Back to School season for 2011. Naturally, I have been counting down the months for this ever since spring of 2010: mostly because I can finally share with you all that I worked on last year. This week, I scouted out the lunchbox section at my local Toys’R’Us and was able to find these goodies all sitting on the shelves.
If you follow me on twitter, chances are that you’ve probably already heard me talking about the archival project I was working on all summer at work. To continue with the theme of posting news I missed sharing while I was out, this week’s Weekly Reader is about Thermos’ Lunchbox Memories Site. The microsite, which went live at the end of the summer, is the digital archive of many of our most popular lunchboxes since the 1950’s. I love antiques and animation, so of course I had a blast cataloging all of our images from the 50’s through the 80’s (my coworker had the second half of the archives) for our interactive agency. It brought back great memories of playing with my best friend growing up (she had the Rainbow Brite lunchbox below from ’85) and watching The Snorks and Smurfs with my cousins during the summer.
Thermos’ Lunchbox Memories
What lunchbox did you have growing up? Mine was the Tiny Toons one…
USA Today Reviews Site
Incidentally, this past week I found out that USA Today reviewed the microsite. The write-up is worth it for the comments…made me really excited to be designing lunchboxes.
One of the first products I worked on last December has finally hit the shelves at Target stores nationwide. It’s always great to see your concepts finally be produced, but it’s even More exciting when it’s your first! I still remember the thrill of opening the box of my first printed piece for a client, and the smell of freshly printed paper that came with it. So you can imagine how excited I was last week to walk through my local Target store and see the above on a shelf!
The lunch cooler went through several rounds of revisions, which I may or may not be able to post…but in the meantime, watch for the finished piece at an endcap near you!
I had planned on posting an event recap of last Friday’s We Are Family opening at Post Family, but then decided that I should post this before the Lost fever dies down. When a good friend of mine invited me over to watch this past Sunday’s series finale for Lost, I realized that it was the perfect opportunity to give her a housewarming gift to celebrate her new apartment.
What better way to say “congrats on your new place,” than with a food basket from the Dharma Initiative? I found us some island themed snacks (pineapple, Mudslide drink mix, and her favorite macadamia nut mix), and then rebranded them with Dharma Initiative packaging from the show. The basket was actually a bamboo drawer organizer that I knew she had been eyeing…added bonus points for it being sustainable And island-themed.
The Dharma logo was easily found on Brands of the World, and I started recreating the packaging from production stills I found online. That is, until Craig sent me a link to this site…which I then used as a style guide to create labels that fit the snacks I had bought. All in all, a quick, fun (and tasty!) little project that was a big hit at the watch-party.
Things have been a little scarce here on the blog while we have been prepping for the International Home and Housewares Show at work for the past several weeks. Yesterday, I was able to enjoy the fruits of all of our labor when I visited the convention. Unfortunately,Â photography was not allowed, so I can’t share any sneak peaks. However, I can say that there are a lot of fun and innovative products on the horizon if the show is any indication. While at the show, I was also able to attend two seminars on trends and color, so I thought I would share a few of my notes and thoughts.
Top Trends for 2011: Staying Relevant to a Changing Consumer
Moderated by Tom Mirabile, with panelists Susan Yashinsky, Michelle Lamb, and Robin Albing
Focusing on generational differences in buying power and the resulting buying trends, I found this session to be rather interesting. I was expecting it to focus on design and product trends, but was instead pleased to find it focused more on marketing strategy and consumer psychology.
For me the biggest idea that I took away from this talk dealt with the need for companies to not only be true to their brand, but also to be authentic, honest, have integrity, and above all be compassionate in order to sell to today’s consumer. I found these thoughts to be especially relevant after having just read Emotional Branding last month. While designing for the mass market, the challenge for the designer then becomes to create products that connect emotionally with the consumer on an individual level.
Further, companies can no longer rely on their brand to sell themselves to the consumer. Today’s market is all about collaboration between the company and the consumer: with open dialog between the two. A lot of what I was hearing about authenticity in your messaging/products hearkened back to what we stressed to our clients at Fleishman Hillard in our Online Editorial Outreach group. The consumer can recognize when a message is being staged, as well as when a company is really listening to consumer concerns. Being genuine is the best way for your brand to be recognized, and in this day and age, you had better have an online presence in the social media community.
Once again, the stress was on connecting emotionally with the consumer: this time through color. Authenticity, simplicity and clarity in a line’s color palette signify a product’s relation to an individual’s lifestyle or fashion sense. As the consumer market fragments more and more into marketing to individuals, color palettes begin to broaden. Rather than a specific shade of purple being the “it” color of the season, we are beginning to see a wide variety of hues within a certain color family: allowing for individuals to be on trend, yet showcase their own personal style.
Luckily, we were allowed to take pictures of the Pantone display, so I shot a few for reference. Although you may not see it on the following photos, Pantone’s new Color of the Year is a lovely shade of jewel-like turquoise.Below are a few of my favorite spreads:
In keeping with February’s theme of inspiring creatives, I give you 3 typographers that I have been digging over the past year. If only I were as good at typography as these lovely ladies. You’ve probably heard of or seen them before, so I’ll just let their work speak for them:
Whew! On Sunday, after a marathon 2 days, I finished photographing all of my missing work and uploading it to my Flickr page and AIGA profile. Of course, as I was uploading, I noticed that there are a few pieces I want to go back and reshoot. But for the most part it’s done, and I can move on to putting the physical portfolio together. One of the projects I’ve finally photographed from my last job that I’m quite proud of is this one:
This was a clinical trial toolkit that I developed for our client, Genzyme. What makes me especially proud of this toolkit is that I was totally responsible for the art direction and execution rather than working under an art director. Basically, the toolkit is used by study sites to help them recruit participants for the clinical trial. The poster and patient brochure (far right in the top photo) were distributed where patients could see them, while the brochure on the far left, eligibility card and appointment reminder card were for physician use. A coordinating toolkit was also developed for a sister study (bottom photo).
Both toolkits were developed with the studies’ target participants in mind: mainly women in their mid-40’s to 50’s. Muted color schemes based off of the studies’ logos were used with a soft pattern, allowing the poster and brochure to stand out among the more clinical-looking competition. I was really excited to hear from the client that study enrollment for these 2 studies had reached record highs. Both toolkits were also translated and adapted for use in several different countries around the world.
Lorraine Animation, Book Design, Design Life, Illustration, Inspiration, Letterpress/Printmaking, New Work, Photography, Product Design, Think Green, Typography, Web Design animation, diy, German, pattern, stationary, sustainability
…and late. Well that was extremely annoying last night. I’ll attempt to remember everything as I had it written. And my apologies for the absence of this column the past several weeks: hopefully this triple-stuffed edition will make up for it. 😉 (On a side note, I’m paranoid that I’ll lose the post again, so I’m not going to preview it just in case. If something doesn’t work, comment and I’ll fix it. :-[ )
For the Home:
- Design*Sponge broke the sad news that Domino Magazine has folded. But even more sadly for myself personally, Home Companion Magazine folded this month. I’m really going to miss their DIY/vintage ideas!
- Johanna Basford was featured on anything goes, and I REALLY want the plates (for some reason, I couldn’t post the photo…)
- I also Love these coffee-filter garlands that Creature Comforts posted a How-To on. Who says decorating has to be expensive?
- These pillows just crack me up:
- Drawn! posted links to Cody Walker’s technical illustration tutorials such as the one below for Advanced Isometric Illustrations:
- Think Green: D*S also posted a cute project using old matchbooks to make mini-notepads. I can’t wait to use recycled paper at the office to make some…
- You can photoshop your own photographs to look like Tilt-Shift photography with this tutorial…or just plug it into the Tilt-Shift Maker
- I loved the article over at Animation Treasures about Ludwig Richter, a 19th c. German illustrator who worked in woodcuts. Gorgeous:
- Katie Kirk and Nathan Strandberg did an awesome job with Eli No! as posted on Grain Edit:
- Grandma’s Graphics has an excellent gallery of public domain illustrations from the likes of Harry Clarke and Sir John Tenniel (of Alice in Wonderland fame):
- Who knew that Berlin has a Buchstabenmuseum?? Designistoshare has an excellent article on The Letter Museum.
- CR reported that the British Library hopes to acquire the Macclesfield Alphabet Book, a 16th c. type specimen: the article is complete with delicious pictures of the book’s spreads.
For Further Reading:
- ReubenMiller listed the Top 90 Design Blogs according to Alexa
- Urban Sketchers has got some great inspiration for my Sketch-More-Resolution
And finally, Polaroid Lives! and I REALLY REALLY want to see Coraline now:
Well, I’m back from DC and slowly wading through emails, etc. I’ve got some great things to share from my trip, so I’m also combing through all of the photos I took to see what would be best for each post idea. I hope to post later this week. But first, I thought I’d share this cute little bottle of Coca-Cola that I’ve been meaning to post since Christmas:
Isn’t it cute? My only complaints was that it was a little awkward to drink out of and the Santa on the other side looked slightly odd: