Client: BMO Harris Bank
Chicago’s transit system switched over to Ventra cards, giving BMO Harris customers the ability to link a BMO Harris Bank debit card to their Ventra account. With a media buy that spanned Chicago’s downtown, neighborhoods and surrounding suburbs, this station domination touted just how easy it was to tap your card and ride. Clear, succinct messaging need to quickly convey not only what this adhesive debit card could do, but also how to use it.
As creative lead, I worked closely with the Creative Director and copywriting team to adapt our existing Contactless Debit campaign messaging for use out of home. I also managed a team of designers to apply the creative across the campaign’s many deliverables. Close collaboration with our production department ensured consistency across substrates and timely release to vendors.