Client: BMO Harris Bank
For the digital aspects of the Debit Tag campaign, messaging had to work across all of the BMO Harris Bank footprint. Plus, the headlines needed to convey how the product worked clearly and succinctly. Creative showed the steps to using the tag: sticking it to your phone and then tapping it against a reader. Additionally, step by step instructions were included in both the email and landing page. To see how this campaign was adapted for Chicago’s unique market, take a look at the Station Domination project.
As Lead Creative on this project, I was pleased that my concept was chosen. The campaign was large and featured the digital assets below as well as in-branch posters, buckslips and plasma screens. I worked closely with the creative director, junior staff and client to adapt the materials across all deliverables, as well as with our production department to ensure a smooth delivery of the final product.