Client: Bank of Montreal
After the success of the Chicago Flagship Window Wrap for BMO Harris, BMO wanted to take that same approach for their flagship branch at First Canadian Place in Toronto. The wrap was adapted to work within the new brand guidelines that had been released in the meantime. The branch at First Canadian Place has sweeping 20 foot tall windows and runs the length of a city block, therefore the messaging was adapted to the larger space and Canadian audience. Additionally, coordinating videos were creating for the various screens throughout and outside the bank.
Throughout this project, I worked with our account staff and the client to maintain the feel of the original Chicago wrap while adapting it for the Canadian audience. Together with our production department, I worked closely with the vendor and First Canadian Place landlord to create and install the art according to local restrictions. The success of this wrap led to a reimagination of it for another campaign and an expansion to multiple branches across Canada.