Client: Cadence Health
Concept for iPad app based on annual report. The app would have zoomed in on each section, while a navigation drawer would have allowed the user to easily jump between content. Once zoomed in, a simple swipe would allow the user to page through each article or topic. Success stories and statistics from the year helped round out the home screen, while also giving the viewer a glimpse into the past year.
As designer, I worked with the creative director and team to brainstorm different user experience approaches for the app. Each concept focused on using different gestures as well as linear versus non-linear ways to share the content. This concept focused on allowing the user to easily share Cadence Health’s story and facilitate the donation process.