In the ever-changing world of healthcare, Humana wanted to take a proactive role in educating business owners about the ins and outs of insuring their workforce. Group Benefits 101 was the answer: a comprehensive resource on everything from the basics of understanding health insurance to how to shop for plans to how to educate employees. This ever-evolving site started small with just a few articles, but continues to grow and evolve. By proving themselves an industry leader in educating employers, Humana hoped that trust would translate into sales down the road.
Throughout this project, I collaborated with the Interaction Designer, Content Strategist and Dev team to bring this portion of the site to life.