The first week of July marked the beginning of Back to School season for 2011. Naturally, I have been counting down the months for this ever since spring of 2010: mostly because I can finally share with you all that I worked on last year. This week, I scouted out the lunchbox section at my local Toys’R’Us and was able to find these goodies all sitting on the shelves.
December 26th marked the launch of Thermos’ partnership with Threadless: finally! I have been dying to share news of this product line since we began developing it this past summer. Preparing for the after-Christmas debut kept us extremely busy right up until the holiday break, so you can imagine how great it feels to finally see them out in store. The products, which are exclusive to Target, include bottles and lunchboxes…with more to come later this year. Get excited.
To introduce the line, this video was produced.
We were also lucky enough to have one of the artists fly in from London to share his design philosophy and process.
If you follow me on twitter, chances are that you’ve probably already heard me talking about the archival project I was working on all summer at work. To continue with the theme of posting news I missed sharing while I was out, this week’s Weekly Reader is about Thermos’ Lunchbox Memories Site. The microsite, which went live at the end of the summer, is the digital archive of many of our most popular lunchboxes since the 1950’s. I love antiques and animation, so of course I had a blast cataloging all of our images from the 50’s through the 80’s (my coworker had the second half of the archives) for our interactive agency. It brought back great memories of playing with my best friend growing up (she had the Rainbow Brite lunchbox below from ’85) and watching The Snorks and Smurfs with my cousins during the summer.
Thermos’ Lunchbox Memories
What lunchbox did you have growing up? Mine was the Tiny Toons one…
USA Today Reviews Site
Incidentally, this past week I found out that USA Today reviewed the microsite. The write-up is worth it for the comments…made me really excited to be designing lunchboxes.
One of the first products I worked on last December has finally hit the shelves at Target stores nationwide. It’s always great to see your concepts finally be produced, but it’s even More exciting when it’s your first! I still remember the thrill of opening the box of my first printed piece for a client, and the smell of freshly printed paper that came with it. So you can imagine how excited I was last week to walk through my local Target store and see the above on a shelf!
The lunch cooler went through several rounds of revisions, which I may or may not be able to post…but in the meantime, watch for the finished piece at an endcap near you!